Michelob Ultra
New Members Day At Bushwood CC
Michelob Ultra is an active lifestyle beer that believe ‘It’s Only Worth It If You Enjoy It’. For Super Bowl LVII we created ‘New Members Day’ at America’s most beloved stuffy golf course, Bushwood Country Club from cult golf movie Caddyshack. Once again the Country Club establishment was shaken up by some new faces, there to have a good time.
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The film kicked off a larger campaign of actions that continued to make this once exclusive sport, more inclusive and enjoyable for everyone. This included teaming up with golf apparel brand Devereux to create a Caddyshack inspired collection, that included their first ever women’s line. The collection first featured in our Super Bowl spot which was also shoppable.
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We also partnered with Netflix to create a one of a kind premiere everyone was invited to, releasing the first episode of their highly anticpated golf show ‘Full Swing’ through special edition scannable cans.
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Our new era country club also provided a brand world for a year's worth of content, including spots for other sports the brand supports like the NBA.
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