Equinox
Make Yourself A Gift To The World
A campaign for luxury lifestyle + fitness brand Equinox that had a bit of fun taking the stigma out of self-love, asking whether self-obsession could in fact be the most selfless act of all?
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The idea of improving ourselves to improve
the world, was then brought to life further
with a large outdoor campaign.
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the world, was then brought to life further
with a large outdoor campaign.
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Events in New York, LA and Miami then called on the fitness community to self-improve in the name of their city.
On Valentines Day we encouraged self-love only, with a film that played out 20 minutes of a date with yourself, as well as surprising members with love letters from themselves.
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On Valentines Day we encouraged self-love only, with a film that played out 20 minutes of a date with yourself, as well as surprising members with love letters from themselves.
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