Lurpak — Sam McCluskey

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You’re Not A Cook Until You Cook}

We watch more cooking shows, follow more chefs on instagram and collect more books on Patagonian fire pit cooking than ever before; yet we cook less. This campaign aimed to kick sofa chefs back into the kitchen. A launch spot ran in popular UK cooking show breaks, alongside OOH and contextual ads placed with cooking show promotions.

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The get off the sofa and get cooking message rolled into Christmas with not just OOH, but a pack change for the first time in the brand’s history.

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Lurpak You’re Not A Cook Until You Cook

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_{Lurpak

You’re Not A Cook Until You Cook}