StreetEasy
Be A Forever New Yorker
How do you convince people to commit to New York and buy with StreetEasy? You build a campaign around the iconic New Yorkers that stayed forever. A group who are in fact living longer than the average American, due to the fuller lives they live through staying.
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The campaign also encouraged people to commit to being Forever New Yorkers through reserveyourfuture.nyc. A site that allowed you to make reservations with iconic New York cultural institutions 20 years in the future.
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